New Urbanism, an international, neotraditional design movement, first emerged on the Coastal Highway 30A on the Florida panhandle, on which Rosemary Beach is situated and exists as a quintessential example.


This movement in land planning set out to reform the design of the built environment, and in doing so, emphasizes beauty, aesthetics and creating a sense of place. Its fundamental tenets include a balance with nature and with tradition, as expressed through art, architecture and urban spaces. Embedded in these principles is the aim to communicate cultural values and to promote an environment for cultural production.

New Urbanism is also defined by a belief that walkable towns should be shaped by designated, universal, public outdoor spaces. Integrated with surrounding architecture, these spaces take the form of greens, pocket gardens and squares. It is in these spaces that the stage is set for the Rosemary Beach® Sculpture Exhibition and in which sculptors are invited to show their work.




The Rosemary Beach® Sculpture Exhibition sets out to provide a scenic platform for artists working in outdoor sculpture and for public art to be a part of the town's design history. 

It seeks to facilitate a synergistic relationship between sculpture, the town’s iconic architecture and natural spaces, as well as a dialogue between art object and audience. 

In a nod to the first architects and planners of New Urbanism, this exhibition aims to make new contributions to the manifestations of their land planning ideology. Here, the goals for an elevated quality of living, by way of aesthetics and artistic commentary, come to fruition in a new way and carve out a renewed place for Rosemary Beach® in New Urbanism’s design tradition.